Blog

May 2023

How to fix Soft 404 errors using Ziptie.dev

Soft 404 errors might not be as well known as other indexing statuses, such as “Crawled – but Currently Not Indexed” or “Discovered – Currently Not Indexed”, but they can significantly harm your website’s visibility on Google. In this article I will show you how to fix them.  The Impact of Soft 404 Errors If […]

February 2023

What Can We Learn About Google From The Yandex Leak

Yandex’s source code was leaked, so we now know about the most important ranking signals for this search engine. I won’t link these documents here, but a quick search on Google or social media should help you quickly find them. Even if you don’t care about Yandex (primarily used in Russia), this news is significant. […]

November 2022

Google’s duplicate detection algorithm is broken

Google recently changed something in its deduplication systems. And from what I’m seeing, that change was a mistake. In October, I started seeing multiple client websites reporting an increased number of “Duplicate, Google chose different canonical than user” pages.  I know it’s not because these websites made significant changes on their end – they are […]

September 2022

9 Reasons Why Your Pages Aren’t Indexed

Indexing has been a popular topic in the SEO industry for a while. Seeing so many posts, articles, and forums discussions about indexing had me realize that many aspects of indexing SEO are still confusing for webmasters. This made me think about ways to help them understand their indexing issues and look for solutions. This […]

March 2022

The Index Coverage Report Statuses Finally Explained

The Index Coverage report in Google Search Console allows you to check the indexing statuses of your pages and shows you any indexing problems Google encountered on your website. Regular monitoring of these statuses is extremely important. It allows you to quickly spot any issues that can keep your pages away from Google’s index and […]

November 2021

IndexNow

As announced on October 18th, 2021, Bing and Yandex are adopting IndexNow – a shared protocol that will allow website owners to notify these search engines whenever their website content is created, updated, or deleted. ‍In my opinion, it might be the most significant piece of news in the technical SEO world since Googlebot started using evergreen […]