Author: ZipTie Team

May 2025

GSC’s Huge Search Gap 

Google Search Console is hiding approximately 50% of your search traffic as "anonymous queries" - leaving you blind to the conversational searches that increasingly drive visitors to your site. Through systematic testing, I've confirmed that GSC fails to track most long-tail, conversational queries until they reach a certain popularity threshold, and even then it only reports data forward from that point. This growing blind spot means you're making strategic decisions about content and optimization based on incomplete data that misses the actual questions your audience is asking.

May 2025

SEO still matters for AI Search engines 

The narrative that "SEO is dead" because of AI search is fundamentally wrong: the higher a page ranks in Google's top 10, the more likely it is to be used as a source in AI Overviews, though even a #1 ranking does not guarantee a citation. AI search engines like ChatGPT, Perplexity, and Google's AI Overviews still rely heavily on traditional search rankings to pre-select content sources, but the optimization strategy must shift from creating the "best page" to delivering the "best answer" for specific user questions. This article explains why traditional SEO foundations remain critical while revealing the strategic pivots needed to succeed in AI-powered search.

May 2025

Should we care about Google AI Mode?

Written for ziptie.dev, a separate product; ziptie.ai is the current platform. Google just dropped some big news at their yearly Google I/O conference – AI Mode is now rolling out to everyone in the US without having to opt in. This has a lot of people asking: should we really care about this? In short, […]

May 2025

ZipTie tracks AI Overviews, ChatGPT and Perplexity 

Measuring AI search performance requires completely different metrics than traditional SEO - brand mentions and sentiment now matter as much as citations, but most businesses have no way to track these across multiple platforms. ZipTie now monitors your performance across Google AI Overviews, ChatGPT, and Perplexity simultaneously, providing a single AI Success Score based on whether these engines mention your brand, cite your content, and discuss you positively. This update includes an intelligent query generator and clear prioritization showing exactly which queries need optimization for citations versus mentions, eliminating the guesswork from AI search strategy.

April 2025

Entering the revolution of AI Search Engines

AI-powered search engines are changing how we find information online. It’s no longer some toys for geeks. Gartner predicts AI search will capture 25% of the traditional search market by the end of 2025. What is happening now is the rapid development of AI search engines OpenAI recently launched an AI search engine called SearchGPT (with the cooperation of Bing!) Google is expanding AI-generated summaries to over 100 countries. Plus, just a few days ago, there was news that Meta (Facebook owner) is working on their search engine.

March 2025

Are Google AI Overviews common in the United Kingdom?

Written for ziptie.dev, a separate product; ziptie.ai is the current platform. ZipTie just rolled out AI Overviews monitoring to seven new countries – the UK, Australia, Canada, India, Brazil, Japan, and Singapore. This got me wondering: how often do these AI Overviews actually pop up in the UK compared to other places? Since AI Overviews […]

March 2025

ZipTie can now track AI Overviews in the UK + 7 more countries

Written for ziptie.dev, a separate product; ziptie.ai is the current platform. ZipTie is now able to track Google AI in multiple countries, including the UK. This means ZipTie is the first tool that can effectively track AI Overviews in multiple countries. List of supported countries  ZipTie can track visibility in AI Overviews in the following […]

December 2024

How AI Overviews will affect publishers 

Written for ziptie.dev, a separate product; ziptie.ai is the current platform. Google has massively changed the publishing landscape over recent months, due to AI Overviews. Let’s take the example of the query: “best bedtime snacks”. In the past, Google users would likely click on the first result, which is an article on Healthline.com, read or […]

December 2024

State Of AI Overviews. 5 Disruptions Found After Analyzing 500k Queries

Written for ziptie.dev, a separate product; ziptie.ai is the current platform. Google AI Overviews is the most controversial and anxiety-provoking change in search.  It is already a top focal point for businesses relying on organic search. We have seen quick adoption of an AI search experience, resulting in the quick rollout of AI Overview, even […]

November 2024

Entering the revolution of AI Search Engines

Written for ziptie.dev, a separate product; ziptie.ai is the current platform. AI-powered search engines are changing how we find information online.  It’s no longer some toys for geeks.  Gartner predicts AI search will capture 25% of the traditional search market by the end of 2025. What is happening now is the rapid development of AI […]

October 2024

How AI Overviews Will Affect YMYL Queries

I recently explored how AI Overviews impact keywords related to “Your Money, Your Life” (YMYL) queries.  Specifically, I focused on how frequently AI Overviews appear for questions, such as “Which car has the highest safety rating?” I examined several important life and financial topics: customer rights, car safety rankings, and medical issues such as heart […]

October 2024

I used Perplexity for 30 days. Here’s what I learned. 

Perplexity is a rather new AI-powered search engine valued at $1 billion, combining elements of Google and ChatGPT.  After using it extensively for 30 days, I want to share my insights on its effectiveness and potential impact on the search industry. Perplexity = mix of Google and chatGPT Perplexity is a unique blend of Google […]