Category: AI Overviews

October 2025

The AI Success Score: A Simple Way to Measure Your AI Visibility

For years, SEO specialists measured online success through Google rankings, clicks, and impressions. But the game has changed.

May 2025

SEO still matters for AI Search engines 

The narrative that "SEO is dead" because of AI search is fundamentally wrong - my analysis of 25,000 real user queries reveals that websites ranking #1 in Google have a 25% chance of being cited in AI Overviews, with citation probability declining as traditional rankings drop. AI search engines like ChatGPT, Perplexity, and Google's AI Overviews still rely heavily on traditional search rankings to pre-select content sources, but the optimization strategy must shift from creating the "best page" to delivering the "best answer" for specific user questions. This data-driven analysis explains exactly why traditional SEO foundations remain critical while revealing the strategic pivots needed to succeed in AI-powered search.

May 2025

Should we care about Google AI Mode?

Google just dropped some big news at their yearly Google I/O conference – AI Mode is now rolling out to everyone in the US without having to opt in. This has a lot of people asking: should we really care about this? In short, yes – but there’s more to the story. How Google AI […]

May 2025

ZipTie tracks AI Overviews, ChatGPT and Perplexity 

Measuring AI search performance requires completely different metrics than traditional SEO - brand mentions and sentiment now matter as much as citations, but most businesses have no way to track these across multiple platforms. ZipTie now monitors your performance across Google AI Overviews, ChatGPT, and Perplexity simultaneously, providing a single AI Success Score based on whether these engines mention your brand, cite your content, and discuss you positively. This update includes an intelligent query generator and clear prioritization showing exactly which queries need optimization for citations versus mentions, eliminating the guesswork from AI search strategy.

March 2025

ZipTie can now track AI Overviews in the UK + 7 more countries

ziptie.ai/ is now able to track Google AI in multiple countries, including the UK. This means ZipTie is the first tool that can effectively track AI Overviews in multiple countries. List of supported countries  ZipTie can track visibility in AI Overviews in the following countries: Need tracking in a country not yet on our list? […]

December 2024

How AI Overviews will affect publishers 

Google has massively changed the publishing landscape over recent months, due to AI Overviews. Let’s take the example of the query: “best bedtime snacks”. In the past, Google users would likely click on the first result, which is an article on Healthline.com, read or skim it, then some of them would click on ads, in […]

October 2024

How AI Overviews Will Affect YMYL Queries

I recently explored how AI Overviews impact keywords related to “Your Money, Your Life” (YMYL) queries.  Specifically, I focused on how frequently AI Overviews appear for questions, such as “Which car has the highest safety rating?” I examined several important life and financial topics: customer rights, car safety rankings, and medical issues such as heart […]

August 2024

Trends in AI Overviews

AI Overviews have experienced significant fluctuations. Just before their public launch, they were appearing in 80% of queries. However, on the release date, there was a noticeable drop. Now we see AI Overview are slowly gaining their prevalence.  We decided to monitor AI Overviews regularly to determine which types of keywords generate them. Now we […]

August 2024

Tracking competitors in AI Overviews using ZipTie.dev

Tracking your competitors in AI Overviews helps you see where you stand. For example, if your site shows up in AI Overviews 2% of the time but a competitor shows up 20% of the time, you know there’s room for improvement. Plus, if you find a competitor that’s doing really well in AI Overviews, you […]

June 2023

ZipTie.dev Main Features: Your AI Search Monitoring Solution

ziptie.ai/ has evolved from a technical SEO tool into one of the most comprehensive AI search monitoring and optimization platforms available today. This guide walks you through ZipTie's key features and discusses how to use them to improve your brand's visibility in AI-powered search engines. Understanding Your AI Search Performance at a Glance Getting started […]