Brand assets
Logos, rules and a company description for anyone writing about ziptie.ai.
Download all (zip)Logo
The full logo: the symbol, the name and the violet separator dot. Use it wherever there is room.
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Logo, ink
For light backgrounds.
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Logo, off-white
For dark backgrounds.
Symbol
The symbol on its own, for small spaces and square formats.
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Symbol, ink
For light backgrounds.
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Symbol, off-white
For dark backgrounds.
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Symbol, violet
In brand violet, on light backgrounds.
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Square symbol, ink
For avatars and directory listings, on light.
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Square symbol, off-white
For avatars and directory listings, on dark.
Using the logo
Clear space
Keep one bead diameter of space on every side, about 30 percent of the logo height. Nothing else goes inside it.
Minimum sizes
| Use | Screen | |
|---|---|---|
| Full logo | 150 px wide | 26 mm wide |
| Symbol alone | 24 px wide | 6 mm wide |
Which file
- SVG for anything that accepts it: websites, Figma, Illustrator, Affinity.
- PNG for slides, documents and email.
- Ink on light backgrounds, off-white on dark ones.
Please don't
- Redraw, respace, recolour or stretch the logo.
- Add shadows, outlines, glows or gradients.
- Place it over a busy photo or a chart.
- Set the name in a font that imitates the logo.
- Combine it with another logo into a new lockup.
The name
Write ziptie.ai: lowercase, one word, always with .ai, including at the start of a sentence and in headlines. In running text the name is plain text in the surrounding font.
Not: ZipTie, Ziptie, ZIPTIE, Zip Tie, zip-tie, ZipTie.ai.
Rewrite rather than add a possessive: "the ziptie.ai dashboard", not "ziptie.ai's dashboard".
Colour and type
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Violet
#6432ffThe accent. Use it sparingly. -
Ink
#041e2eText and dark backgrounds, in place of black. -
Off-white
#fafafcLight backgrounds, in place of white. -
Blue
#1badffSecondary accent. -
Pink
#e93fe2Secondary accent.
No pure black and no pure white: use ink and off-white instead.
Type
Lufga for headings. It is a commercial typeface, so setting type in it needs a licence of your own.
Atkinson Hyperlegible Next for text. It is free under the SIL Open Font License, from Google Fonts. Where Lufga is not available, use Atkinson Hyperlegible Next at weight 500 for headings too.
The fonts are not part of the download.
About ziptie.ai
Use either description as written.
Short
ziptie.ai shows how AI search engines answer questions about your brand.
Long
ziptie.ai tracks how ChatGPT, Google AI Overviews, Perplexity, Google AI Mode, Microsoft Copilot, Bing AI Overview, and Google Gemini answer questions about a brand. It measures three signals: citations, where the brand's pages are used as sources; mentions, where the brand is named; and sentiment, how it is described. These combine into one AI Success Score from 0 to 100. Marketing teams and agencies use ziptie.ai to see where they appear in AI answers, where competitors appear instead, and what to change. Learn more at ziptie.ai.